Brands

The ecosystem of perfume brands

Brands

The perfume world encompasses a broad spectrum of brands: haute couture (Chanel, Dior), historic maisons (Guerlain, Caron), niche (Amouage, Xerjoff, Roja, Frédéric Malle, Byredo), indie/artisan (Aftelier, DSH, Vilhelm), natural botanical (Strange Invisible, Providence Perfume) and licensed designer brands (most bestsellers at Sephora).

Key aspects

  • ◆Segments: haute couture, historic maisons, niche, artisan, designer
  • ◆Global niche leaders: Amouage, Xerjoff, Creed, Roja, Byredo, Le Labo, Kilian
  • ◆Franco Taghlianni catalog: 500+ brands from 6 continents
  • ◆Growing segment: BIPOC-owned, women-owned, sustainable
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