Franco TaghlianniFRANCOTAGHLIANNI
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06 — Information and Education

Franco Taghlianni
Academy

Educational programmes in perfumery, cosmetology and lifestyle business. Our courses combine online lessons, in-person workshops and mentoring — with an emphasis on craftsmanship, ethics and personal branding.

Upcoming courses — launching gradually

Overview

Five programmes, one ecosystem

These are upcoming courses — we are launching them gradually. Direct Club courses are available now.

FT01Coming soon

Perfumery — Fundamentals

An introduction to the world of fragrance: families, pyramids, brands and interpreting compositions.

6 weeks · 12 lessons

FT02Coming soon

Perfumery — Advanced Composition

Creating your own fragrance: brief, accords, balancing, bottle and story.

10 weeks · 20 lessons

FT03Coming soon

Cosmetology & Skincare

Formulation, active ingredients, skincare protocols and safety.

8 weeks · 16 lessons

FT04Coming soon

Lifestyle Business & Personal Branding

How to build a personal brand in the luxury lifestyle sector.

6 weeks · 12 lessons

FT05Coming soon

Direct Club — Ambassador Programme

Internal training for Direct Club ambassadors and members.

Ongoing · modules + live meeting

Programmes

Syllabuses and Modules

Syllabuses for upcoming programmes — we will confirm the final scope and dates when enrolment opens.

FT01

Perfumery — Fundamentals

An introduction to the world of fragrance: families, pyramids, brands and interpreting compositions.

Duration
6 weeks · 12 lessons
Format
Online + in-person workshop
Level
Beginner

Instructors

  • · Franco Taghlianni
  • · Master Perfumer (host)

Syllabus

Module 1 — Fundamentals

  • — History of perfumery and key schools (Grasse, Arab, Indian Attar, Kōdō)
  • — Types of perfume: Extrait, EDP, EDT, EDC, oils, attars
  • — Fragrance families and the olfactory pyramid

Module 2 — Ingredients

  • — Natural vs. synthetic materials
  • — Absolutes, essential oils, tinctures, isolates
  • — Identifying notes: workshop with an ingredient kit

Module 3 — Interpreting Compositions

  • — Fragrance structure — top / heart / base
  • — Analysis of selected niche and designer perfumes
  • — Personal olfactory journal

Learning Outcomes

  • You can identify fragrance families and structure
  • You can recognise key ingredients by smell
  • You can recommend a fragrance based on a client's profile
FT02

Perfumery — Advanced Composition

Creating your own fragrance: brief, accords, balancing, bottle and story.

Duration
10 weeks · 20 lessons
Format
In-person laboratory
Level
Advanced

Instructors

  • · Master Perfumer (host)

Syllabus

Module 1 — Brief and Concept

  • — Defining the brief and target client
  • — Mood board and olfactory concept
  • — Choosing a style: niche, oriental, gourmand, fresh

Module 2 — Composition

  • — Building accords (rose-oud, citrus-vetiver, vanilla-tobacco)
  • — Balancing top/heart/base
  • — Iteration and maceration

Module 3 — Product

  • — Safety, IFRA, allergens
  • — Bottle, design, storytelling
  • — Presenting the final fragrance

Learning Outcomes

  • You will create your own original fragrance
  • You can work with a client's brief
  • You understand safety and regulatory requirements
FT03

Cosmetology & Skincare

Formulation, active ingredients, skincare protocols and safety.

Duration
8 weeks · 16 lessons
Format
Online + laboratory
Level
Beginner to intermediate

Instructors

  • · Cosmetologist (host)

Syllabus

Module 1 — Skin and Physiology

  • — Skin anatomy, skin types, skin barrier
  • — Age, hormones, environmental factors
  • — Assessing a client's skin

Module 2 — Active Ingredients

  • — Acids (AHA/BHA/PHA), retinoids, peptides
  • — Antioxidants, moisturising agents, ceramides
  • — Essential oils in cosmetics — safe use

Module 3 — Protocols

  • — Morning and evening routines by skin type
  • — Seasonal adjustments and in-salon protocols
  • — Safety, contraindications, client GDPR compliance

Learning Outcomes

  • You will develop a personalised skincare protocol
  • You can work safely with active ingredients
  • Prepared for work as an ambassador or consultant
FT04

Lifestyle Business & Personal Branding

How to build a personal brand in the luxury lifestyle sector.

Duration
6 weeks · 12 lessons
Format
Online + 1:1 mentoring
Level
All levels

Instructors

  • · Franco Taghlianni
  • · Brand & Business mentor

Syllabus

Module 1 — Positioning

  • — Defining your personal brand and values
  • — Target audience and tone of voice
  • — Visual identity — fundamentals

Module 2 — Content and Community

  • — Content pillars, storytelling, formats
  • — Social media: Instagram, TikTok, YouTube
  • — Email marketing and loyalty communications

Module 3 — Monetisation

  • — Offering, price list, service packages
  • — Brand collaborations and ambassadorship
  • — Legal framework, invoices, brand protection

Learning Outcomes

  • You have a defined positioning and offering
  • You have a 90-day content plan
  • You understand the Franco Taghlianni ambassador model
FT05

Direct Club — Ambassador Programme

Internal training for Direct Club ambassadors and members.

Duration
Ongoing · modules + live meeting
Format
Members' area + events
Level
Ambassadors & partners

Instructors

  • · Franco Taghlianni
  • · Brand & Business mentor

Syllabus

Module 1 — The Franco Taghlianni Ecosystem

  • — B2C, B2B, Partner and Direct Club sections
  • — Product and brand portfolio
  • — Communication standards and code of ethics

Module 2 — Sales Skills

  • — Consultative selling, 1:1 fragrance consultations
  • — Cross-selling across cosmetics, perfumes and lifestyle
  • — CRM and client care

Module 3 — Growth within the Programme

  • — Reward and level structure
  • — Events, trips, mentoring
  • — Certification and specialisation

Learning Outcomes

  • You know the entire ecosystem and portfolio
  • You can conduct consultations and sales
  • You have a growth plan within Direct Club

Instructors

Meet Your Instructors

Franco Taghlianni

Founder & Lead Instructor

Brand founder, designer and strategist. 20+ years of experience in fashion, perfumery and luxury lifestyle business.

Programmes: FT01 · FT04 · FT05

Master Perfumer (host)

Perfumery & Composition

Guest perfumer with experience in Grasse and niche perfume houses. Leads the composition and ingredient identification module.

Programmes: FT01 · FT02

Cosmetologist (host)

Cosmetology & Formulation

Certified cosmetologist and formulator. Leads the laboratory and safety modules.

Programmes: FT03

Brand & Business mentor

Brand, Business, Community

Brand and distribution consultant. Leads the business modules and ambassador mentoring.

Programmes: FT04 · FT05

Network University · Direct Club

Partner Courses by Subject

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Network University · Direct Club

Courses by Country

Choose a country — its page features a live catalogue of Direct Club courses alongside local perfumery traditions and available brands.

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Applications

Enrol in the Next Academy Intake

Places on each programme are limited. Register your interest — we will contact you with dates for the next intake, prices and terms.

Register interest Back to B2C